Heart + Paw®, the fast-growing veterinary care organization committed to Petcare Reimagined®, today announced the launch of Heart + Paw Care Plans, a new approach to preventive pet healthcare designed to deliver personalized, veterinarian-guided annual care for dogs and cats, tailored to the unique needs of each individual pet.
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Unlike traditional industry wellness plans offered today, each Heart + Paw Care Plan is personally recommended by the individual veterinarian, based on the pet’s unique age, health history, and lifestyle – helping to ensure every plan includes only the preventive services that each pet truly needs each year. Pet parents receive a yearly routine plan for care with interest-free, affordable monthly payment options and no annual or enrollment fee.
“At Heart + Paw, we believe preventive care should be personalized, transparent, and designed to support healthier pets, not bundled around unnecessary services,” said Dr. Mary Peacock, Heart + Paw Chief Veterinary Officer. “Our Care Plans reflect our commitment to making high-quality pet healthcare more accessible, predictable, and tailored for every family, while enabling our doctors to practice medicine autonomously.”
Heart + Paw Care Plans start at the location level, meaning each center has its own set of six plans based on the age group of dogs and cats (puppy/kitten, adult, senior). Every single plan is then tailored in collaboration between the veterinarian and pet parent to ensure they are providing essential needs-based care.
Key differentiators of Heart + Paw Care Plans include:
- Fully personalized preventive care based on each pet’s age, lifestyle, and medical history
- Flexible plan design that allows services to be added or removed as needed
- 10% discount on dental services, including extractions
- Free unlimited technician visits
- Free 24/7 teletriage support
- No enrollment or annual fee
- Additional needs-based customizations
To bring this vision to life, Heart + Paw set out to find a partner capable of reimagining highly personalized plan delivery, ultimately selecting Nest to build the program together.
“True personalization in preventive care is something the industry talks about far more than it delivers,” said Ishani Gujral, Nest CEO. “Heart + Paw brought a clear vision for what care could be, and we built the platform to make it real for every pet, in every exam room, across their network. Pet parents get a plan built around their pet’s unique needs, and veterinarians keep the autonomy to practice the medicine they know is right. We’re proud to be their partner in reimagining petcare.”
By aligning plan design with recommended and necessary care rather than predetermined packages of services that individual pets don’t need in that year, Heart + Paw aims to create better health outcomes for pets while offering greater value and trust to pet parents.
“Too often, wellness plans are structured around fixed packages that may include services a pet doesn’t need,” said Dave Lasus, Heart + Paw CEO. “Heart + Paw Care Plans are unique. We want every service included to be used because it supports a healthier pet, not because it increases margins.”
This launch further strengthens Heart + Paw’s vision to reimagine pet healthcare through personalized care, innovative technology, and a more transparent, accessible, and compassionate experience for pet parents.
About Heart + Paw
Founded in 2018, Heart + Paw is reimagining petcare with a full range of services designed to meet the evolving needs of today’s pet parents. From wellness, urgent, and dental care, to advanced diagnostics, surgery, grooming, and home delivery services, Heart + Paw prioritizes a minimal-stress, compassionate approach for every pet. With 29 locations across 10 states, the company integrates cutting-edge technology, high-quality amenities, and carefully selected equipment based on years of research and practice. Guided by CEO Dave Lasus and Chief Veterinary Officer Dr. Mary Peacock, Heart + Paw has built a culture focused on elevating care for all – creating happier, healthier communities for pets and their people. Recognized as a top employer for five consecutive years, Heart + Paw is Certified by Great Place to Work® in 2026. To learn more, visit heartandpaw.com or follow Heart + Paw on Instagram, Facebook, and LinkedIn.
About Nest
Nest is the care plan platform built for veterinary groups that want to scale preventive care and maximize compliance. Nest embeds directly within a practice’s existing systems and runs the full plan lifecycle, enrollment, billing, renewals, compliance, and analytics, so care teams stay focused on medicine. By aligning every plan with the care a pet actually needs, Nest helps leading veterinary organizations deliver personalized veterinarian-guided plans across their network, making preventive care more accessible for pet parents and more sustainable for the practices that provide it. To learn more, visit nestveterinary.com.
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